Identify new audiences

Understand who you’re building for.

Before you write a single line of code, know exactly who your most valuable audiences are, and access their psychological profiles so you can create with a high degree of certainty that what your product will resonate.

Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Custom research
Custom research

Custom research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

An audience-first mindset.

Create an experience that you know will resonate, because you know exactly who you’re creating for.

Design With Conviction

Upgrade your product design by identifying your target audience and deeply understanding their needs.

Revenue Optimization

Unlock revenue potential by projecting the market size of your target audience and identifying its most lucrative segments.

Prototype Validation

Conduct concept tests with your target audience using our research team and cutting-edge typing tool.

Success stories

How our customers created impact for their games

  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores

  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

We think deeper so you know deeper.

Resources for you.

Blog Article

3 Ways to Use Psychology For Creative Optimization

Leading studios are embracing psychological insights as a key part of their creative optimization strategies.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Data and expertise can work together in the early stages of game development.

Blog Article

How To Make More Engaging and Resonant Ad Creative

Take an insight-driven approach to making ad creative and player motivations and psychology at the center of your process.

Blog Article

The Ultimate Guide to Developing High Performing Creative

We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

Audience Intelligence and Resonance Tools to Help You Optimize Your Ad Creative

Optimizing your ad creative is essential for driving user acquisition, engagement, and revenue growth.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

Blog Article

Barbie Went IP Shopping, But Was She in the Right Mall?

Were Barbie's video game collaborations misfires? Or were they right on target.

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Blog Article

Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Unlock potential

Ready to get started with Solsten?